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Flower Clvb
  • About
    • About
    • Newsletter
    • Stewardship
    • Testimonials
    • Blog
  • Weddings & Events
  • Classes
    • Register
    • Sonic Bloom
    • Kids Classes
    • Honorable Gatherings
  • Flower Camp
  • Contact
  • Portfolio

The origin story

Rebecka and Grace after biking to the beach, Spring 2015

Rebecka and Grace after biking to the beach, Spring 2015

Camping in Fire Island, Summer 2015

Camping in Fire Island, Summer 2015

Back in the day when we were younger and more single, my dear friend Rebecka and I would bike to the beach, go on epic camping trips and get together to make flowers. We called our floral gatherings Flower Clvb and would wake up early in the morning, travel to the flower district, grab some blooms, then meet back up after work to make! Years prior to my NYC move, I worked for a florist in Waco, TX (Rose Tree) preparing flowers and sweeping floors, all while taking careful note of the ways each designer would place and put together pieces of various shapes and sizes. So when Rebecka and I began creating arrangements, my experience gave us the foundation we needed to jump into filling water buckets and de-thorninng roses. At the time when our flower clvb gatherings began, she was cutting hair and I was working at Patagonia.

Rebecka and I in our element

Rebecka and I in our element

Given that our NYC hustles did not provide unlimited funds for our flower arranging hobby, we gave ourselves a $25 budget and choose flowers simply based on whatever fit into our $50 spending pot. Clearly, this wasn’t something we could do on a weekly basis but when we did, the 6 A.M. vigor of florists and vendors scurrying about the flower district, made flowers seem like an adventure. Eventually, Rebecka and I started making arrangements for church events and friends, growing more in love with the idea of working alongside nature.

Left arm = Rebecka’s arm. Right arm = my arm. Obviously Rebecka’s arm is way more cool!

Left arm = Rebecka’s arm. Right arm = my arm. Obviously Rebecka’s arm is way more cool!

When I think about the origin of Flower Clvb, I often think about my time with Rebecka, wildly pursuing nature and a life chasing the sun. Though not my favorite flower to use in arrangements, of all blooms, I would consider myself a Sun Flower as they go where the sun goes. Rebecka is a birch tree, deeply rooted in the forest and mountains, where she moved the summer of 2016. Although we lived in different cities, the time we had together made way for each of our next chapters. It was the fall of 2016, that I began dreaming about the steps it would take to start my own floral business. I started taking classes and workshops from some of my favorite designers and then with a few weddings under my belt, I launched.

Me, with a sunflower I grew from my fire escape garden

Me, with a sunflower I grew from my fire escape garden

Rebecka & Mark celebrating their next chapter! Flowers made by Rebecka!

Rebecka & Mark celebrating their next chapter! Flowers made by Rebecka!

Having worked at Patagonia and learned the business practices of Yvon Chouinard’s environmentally progressive company, I acquired the groundwork for how I wanted to run my own business. Not only do certain profits go towards supporting environmental organizations, but the materials and working conditions used to create supply are done ethically and responsibly. After my time at Patagonia, I ran various arts education programs at libraries and public schools, developing a deep love for how children and adults alike acquire aesthetic preferences and learn to see and value the world. Each of my working experiences has defined what Flower Clvb is beyond just a floral design business.

While to me, making sculptural art pieces using nature as my medium of choice is what floral design is all about, it is also about celebrating the people who receive each arrangement and loving the earth by which each blossom came. It is a profound mystery that the ground is able to produce such an array of color, shape and texture. By spending time with organisms as intricate as blossoming plants through Flower Clvb’s gatherings and educational workshops, participants come together in awe, fellowship and affirmation that there is something bigger than ourselves at work in the world.

Preserving the earth and taking care of each flower as a living and created thing changes the perspective of how we interact with our encountered environments. Choosing materials that cause as little harm to the earth as possible such as chicken wire over floral foam, and composting refuse are small ways that Flower Clvb is making sure it has as little impact on the planet as possible. By donating to organizations seeking to preserve life and creating just conditions for living, Flower Clvb operates as a small business motivated by care for the earth.

Reflecting on life moments and experiences shared with friends like Rebecka convince me that the work we choose is inspired by something. For me, money is not the primary motivation behind my business but rather my work with flowers is inspired by a love for nature that has cultivated and grown through my relationships with people. I love the perspective of my dear friend Sarah Gregory who often reminds me that people are one of nature’s greatest gifts. So whenever I want to escape to the ocean and am stuck inside a studio processing flowers, I look into each flowerhead, think about the people receiving them and am transported to to a place equivalent to the beach on a clear day.

picture taken back in the day when over-saturated pics were a thing

picture taken back in the day when over-saturated pics were a thing

tags: flower blog, flowerarrangements, flower club, flowers, Brooklyn florist, Brooklyn flowers, wedding florist, the origin story, nyc florist, new flowers, flower friends, friendship, the power of friendship, thesemagicmoments, thatsdarling, how it all started, flower business, naturelover, Patagonia, beautyinnature
categories: Reflections
Saturday 07.20.19
Posted by Grace McDonald
 

Gatherings, Garlands and Gallivants

Mi casa

Mi casa

This past November I hosted a small gathering of friends and strangers in my tiny, railroad-style Brooklyn apartment. Every time I host one of these little flower clvb events I get nervous that newcomers will make the trek from the train to my place and upon seeing the door, turn around and head back home. The front door to our apartment leaves much to be desired with silver metal scratches from what looks like a bear mauling  over a faded beige color. It is an aesthetically upsetting first encounter to a home. Shout out to a Flower Clvb first-timer, Alexa Rose who approached the door and chose to walk through it. 

Aside from the abrasive door, there is something about living away from the suburbs which gives guests a lack of assurance that there are enough closets to store all the clutter and a/c units from the season prior. Subconsciously, New Yorkers fear the idea of one couch houses or even worse futons, where you are required to sit real close to the host’s other acquaintances and make small talk. This is why most social encounters in the city happen over brunch or at the bar, where it is loud and too crowded to explain the type of work you do to strangers. 

One occasion where New Yorkers feel less apprehensive towards entering someone’s home is at book club. There is no fear that you will spend endless minutes talking about real estate or the kind of transportation you take to get from one place to another ( New Yorkers, you know exactly what I’m talking about). You are at book club and you are there to talk about books, drink some wine and connect with friends who are at the very least, interested in the same thing you are, reading! It is book club that has inspired Flower Clvb gatherings. Rather than read books we make  flowers while spending about the same amount of money as one would on a book (host included). 

My door…yikes

My door…yikes

New flower friend, Alexa!

New flower friend, Alexa!

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Just a few days before Thanksgiving we gathered at my house to make festive garlands. Some came for the hang, some came to learn and others to get inspiration for weddings and party hosting. Below I have listed the materials, steps and resources that we discussed during our time together. 

Materials

1. 1 bunch of Italian Ruscus (5-7 stems)
2. 1 bunch of seeded Eucalyptus
3. 1 bunch of Hypericum Berry (or a nearby tree, LOL)
4. Floral paddle wire, 26 gauge
5. Scissors

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Step 1

Figure out the length of your surface and twist together the Italian Ruscus accordingly. This will serve as your garland's base.
*Note twist in the same direction until you get to the last stem and then twist together in the opposite direction.

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Step 2

Bunch together small pieces of Eucalyptus and berries by placing the berries on top of the Eucalyptus. Using your wire, attach each bunch of Eucalyptus and berries to your Italian Ruscus base by winding the wire around multiple times until it feels secure. Cut the wire with enough extra wire to weave in any more greenery you might want or need. Repeat this step by placing bunches one after the other, covering up your mechanics as you move along until you reach the opposite end. Remember to begin going the other way for the last piece.

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Step 3

Once your garland is complete, use the remaining attached wire to weave back in any extra greenery to balance out your garland.

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Sourcing & Subscription

All greens were either sourced from the tree outside my house or Associated Flower Market  located here:
131 W. 28th St. New York, NY 10001
Hours: open from 5 AM to 12 PM on weekdays, 6 AM to 11:30 AM on Saturdays, Closed on Sundays.

While the colder weather can be a more difficult time to source things locally, a little foraging goes a long way. You can also find most of these greens and plants at your local bodega.

If you would like to come to the next Flower Clvb gathering, subscribe to the list below and get notifications about future Flower Clvb dates!

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Rachel!

Rachel!

Rachel looking fly!

Rachel looking fly!

Keesha

Keesha

Lauren and baby on the way!!

Lauren and baby on the way!!

Me!!!!!

Me!!!!!

tags: garlands, how to make garlands, holiday decorations, gatherings, community, book club, flower clvb, flower club
categories: How To
Thursday 12.06.18
Posted by Grace McDonald
Comments: 1