Sometimes a small tweak or two can go a long way. With weddings postponed, I have had a few moments to contemplate the ways I want my work to edify and elevate both the earth and each person who engages with Flower Clvb. Connection is a recurring theme in the business ethos. Connecting and caring for the earth, connecting with friends and strangers through gatherings and connecting with each couple getting married in an authentic and genuine way is why I love floral design.
Though I have not hosted any in-person gatherings since March, I have grown more acquainted with the nature around me and felt inspired by the details and intricate elements that each swaying tree and pregnant plot of soil brings. It is a reminder that our world is capable of grace even among bruised reeds. The beauty of the earth will never justify the wounds and pains we experience here, but it might just uplift us even for a moment.
Part of what offering kindness to our planet looks like practically speaking is re-investing back into the earth community—-this includes environmental organizations as well as organizations fighting for the justice and health of human beings. When a couple books with Flower Clvb, a small percent of their wedding profit goes toward supporting the living creatures that inhabit the earth. This, by no means is a solution to the environmental crisis, rather it is an attempt to act in the direction of care rather than depletion (you can read more about stewardship here).But Flower Clvb has been doing this from the beginning, this is not the tweak.
While both the logo and tagline have been tweaked, I am here to say that i will always be tweaking toward loving my neighbors and seeking how that plays out in action. It will look different as Flower Clvb grows but the commitment here is that whether employee, freelancer or client, the goal will always be care, kindness and flourishing.
The idea that the earth is growing a party that we are all invited to is one I want to disseminate as we care for both our planet and each other. Since we can’t party like we used to for now, we can at the very least, surround ourselves with bright colored flowers to partake in a communion that speaks life into us and that discriminates against no one.