The Art of Gathering

Despite my love of transforming a space, a good gathering does not begin with flowers or elaborate, candle-lit table scapes. According to master facilitator, Priya Parker, a successful event large or small, begins with establishing its purpose and meaning. While space and decor are certainly important, they only become meaningful and alive when they serve the overall message of an event.

As a florist, I have a set of information I gather from prospective brides that collects logistical information as well as style details. After reading this book, I realized that the most important information I can receive from a couple is the purpose of their wedding. It is always more than simply getting married. Couples throw a party to create a memorable experience for themselves and their guests.

Getting down to what makes a wedding special and uniquely different from others helps couples hone in on their vision, as well as allows me to select flowers and arrangements that speak to who they are and why they want to gather people around their celebration. For example if the main purpose of a wedding is to create a party that is rocking and epically fun, I might recommend a hanging installation over the dance floor. If the couple is more focused on creating an intimate feeling around a dinner table, I would suggest spending more of the budget on the reception centerpieces.

The Art of Gathering is not only a book for those in the party throwing industry but is also an incredible resource for anyone who is throwing a Christmas party, hosting a holiday meal or even starting a book club. I am so excited to be discussing this book at Flower Clvb’s wreath-making gathering. Stay tuned for future updates on gattherings and books by subscribing to my newsletter through the link below.

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